Banner Advertising Guide for Beginners
A banner ad, also known as banner advertising or banner advertising, is a form advertising on the World Wide Web that is distributed by an ad server. Advertising marketing has been a popular choice for marketers for a long time. When done correctly, it can reap many great benefits.
We have compiled a list of simple tips to help you choose optimized banners that will bring in great sales and perform well.
Wider Ads Over Taller Ones
This trick, as funny as it sounds is one of the best ways to choose a banner size. The taller ads perform better than the ones that are wider. The reason is that the larger ads are easier to read and require less concentration from the readers. In narrower ads, it is possible to skip lines or re-read lines that are not clear enough.
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Choose Banners that Complement Your Web Pages
It doesn’t matter how carefully you follow the instructions and tips when choosing an ad. It will not do any good if it doesn’t complement your page.
Avoid choosing banners that are too bright or in contrast to the page theme.
It is also important to think about the product you are advertising. It will make the reader feel more connected to the ad.
About the size and position of the Ad
Your sales can be affected by the size and placement of your ad. There are many layouts, sizes and positions available, but it is important to choose the one that stands out. Here are some of our favorite sizes for banner ads: Large rectangle (336×280)
The Large rectangle has dimensions of 336 pixels width and 280 pixels height. It is one of the most popular Ad Sense units. This can be used as a single ad or in combination with the 330×250 banner advertisement.
Here’s a preview of the banner ad.
Medium rectangle (300×250)
The Medium rectangle, which measures 300 pixels in width and 250 pixels high, is another ad size being used by almost all ad networks. Because it is so widely used, this size is expected to bring higher CPMs than other sizes.
Although the large rectangle (336×280 pixels) is not often seen outside AdSense it is common to find it on almost all ad networks and has been proven to be the best.
Here’s a banner ad sample in 300×250
This ad measures 728 pixels in width and 90 pixels high. It is best placed at the top of the page to grab the attention of the reader as soon as the page loads. These ads are the most expensive, but they do well and generate a lot of sales.
The 300×600 is also known by many names, including the monster unit, half page, and film strip. These are 300 pixels wide by 600 pixels high and deliver great CPM.
These are not accepted by all ad networks, so they are more commonly used in multi-slots containing banners of different sizes.
Here’s a sample view for a banner ad measuring 300 x 600
320×50 Mobile Banner
This banner was ranked as the best-performing mobile banner by Google AdSense. It measures 320 pixels in width and 50 pixels high. It is used to post advertisements on smartphones and is sure get you lots of clicks and impressions.
Context of the Display Ad
The context of your ad is the next thing you need to consider after you have decided on the dimensions and sizes of your ads. Your content should be well-optimized, easily read, understandable, and grab attention. The right content can make a big difference in your ad campaign.
Banner Ad: Call to Action
It’s one thing to grab your audience’s attention, but it’s quite another to get them to take a real-time step. There’s no successful marketing/advertising campaign without a strong CTA ( call to action ). We have listed some of our most popular and effective CTA’s.
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The advertising campaign can be a big success if you use the information and do your research. It will bring in a lot of traffic to your site and help you sell the products or services that you offer. It is important to stay on top of the latest trends in advertisement marketing to reap the benefits. Sprintzeal offers a wide range of career-enhancing courses and certifications.
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