Over the years, the job description for SEO consultants has remained the same. SEO strategists have to be flexible to the changing digital landscape and adapt to new innovations. SEO is now faced with the challenge of adapting to recent changes to Google’s search algorithms.
How can big players in SEO manage to stay at the top of the leaderboards? Proper project management is the key to success. Projects are becoming more complex and sophisticated, which presents a challenge for project managers.
Learn more about SEO to become a successful project manager.
The SEO Cycle
It takes time to build successful projects. It takes a team effort to achieve a set of goals and meet a specific level of success. Five steps are required for project management: initiating, planning and executing, monitoring, controlling and closing. The following steps are required for SEO:
Web site evaluation. The site’s statistics are evaluated by the SEO. These statistics include website reputation, drive traffic, and search engine friendliness, to name a few.
Specifications of the client. We must always listen to our customers, as we all know. What are they looking for? Are they looking to improve their search engine rankings or do they just want to gain more subscribers? Do they want more subscribers? These questions will help you create a strategy that is right for your company.
Keyword research. You can search the internet for keywords related to your main keyword and see if there are any that may be helpful in increasing site traffic. Use the right tools and analytics like Google Keyword Planner or SEMrush to research the keyword(s).
Keyword integration. This step will allow you to integrate the approved keywords into your site’s content. Keyword integration can be achieved through content writing, and weaving keywords in lines.
On-page SEO. Website optimization is the process of customizing a website in order to make it search engine-friendly. This can be done by including keywords, meta tags, or meta descriptions on the pages.
Link building. Link building is a way to increase awareness for a brand. In this case, it’s through the building of a network with quality link associates.
Optimization. Keep an eye on your site, as search engines are constantly changing their guidelines and metric. Make sure you don’t get left behind!
Traffic analysis and ranking. Monitor your website’s progress to drive traffic. It is important to regularly audit your website’s traffic and ranking results, due to the constantly changing search engine protocols.
There are certain traits you should consider when managing an SEO project.
Lack of project management skills is one of the biggest obstacles to the success of any company project. These skills may seem obvious. These skills are often overlooked. Here are five traits that you should learn from SEO when it comes to project management.
Client Satisfaction is always Prioritized
SEO is a difficult industry. Customer reviews are the best source of new clients. According to this study, 90% of customers use online reviews to find out more about a business before they negotiate with it. Customer satisfaction is a top priority in an industry where social proof can either make or break a business.
According to Duane Forrester (Bing’s Senior Product Manager), “Social media is all about connecting with customers in meaningful ways – a way that the client decides is meaningful.” Know your clients’ needs and meet them. Your job as an SEO is to make sure your client is satisfied and offer the best service possible.
Fully Utilize the Tools at Your Disposal
Every successful organization has unique tools and strategies.
